JVT • H.264
• ITU-T Rec. H.264
MPEG4 Part 10 • ISO 14496-10 AVC
Advanced Video Coding • AVC
...whatever you call it, this is revolutionary - not evolutionary - new highly-efficient video coding toolkits for rectangular-shaped video scenes. H.264/AVC employs state-of-the-art video coding technologies and promises to have significant impact on future generations of video coding products, markets and services.
We invite you to join us to gain comprehensive insights and to explore opportunities that will prepare you for positioning your company's products and services as leaders in this new marketplace enabled by AVC.
The time is now! Final standardization of the joint MPEG-ITU effort was completed in mid-2003 and it is formally known as ISO/IEC 14496-10 AVC (ie. MPEG-4 Part 10) and ITU-T Rec. H.264. It is a merger of works performed in MPEG-4 and H.26L as well as further enhancements. There is no forward or backward compatibility with existing standards - this is new technology. Fidelity Range Extension (FRExt) (Amendment 1 to H.264/AVC) introduces enhanced coding efficient performance and enhanced feature sets. Its standardization was completed in July, 2004.
Learn how, and at what cost, AVC/H.264
provides significant gain in coding efficiencies for the same quality
when compared to existing standardized and proprietary technologies. A brief
overview of current hybrid video coding techniques and application parameters
will be covered in the seminar. Then you will master the major features and
technical details in AVC/H.264's video coding which differentiates it from
existing standards such as
- small block size transform coding
- enhanced spatial and temporal prediction
- enhanced variable length coding
- advanced deblocking filter
as well as additional Fidelity Range Extension (FRExt) technologies including
- adaptive transform block size (8x8 or 4x4)
- perceptual quantization matrices
- separate chroma quantization control
- 10-bit video, 4:2:2, 4:4:4
Increased processing complexities which benefit performance enhancements will be identified, explored and quantified.
Plan to attend to grasp and understand these detailed technical discussions, what they mean to implementation complexity/ quality-bitrate performance tradeoffs and how to be successful in the complex dynamics of design issues. This seminar will assist you to successfully plan, design and launch your new products in AVC/H.264.
Design requirements and techniques will be explored and technology roadmaps to successful products will be analyzed. New AVC/H.264 equipments including but not limited to encoders and decoders, statistical multiplexers, remultiplexers, rate adaptation, network components such as gateways have to be designed and productized.
High-definition DVD, digital television, broadcast, streaming, video-on-demand, videoconferencing and wireless/mobile applications will be featured throughout this seminar.
Join us for a strategic technical overview to master functionalities, basic technologies, architectures, performance and complexity tradeoffs and comparisons, implications for design strategies, competitive analysis and status of what AVC means to your current and future product planning and designs.
Register today as space is limited!
| This seminar is available for onsite presentation. Call 858-459-8058 for details. |
AGENDA
- H.264/Advanced Video Coding
October 1, 2008 in Sunnyvale, CA
Seminar
Schedule:
8:00
a.m. - 8:30 a.m.
Registration and refreshments
8:30 a.m. - 12 noon
Overview of Advanced Video Coding (AVC/H.264)
Background of Advanced Video Coding
Drivers, goals and method of AVC development
Summary of new AVC technologies
Prior art including JPEG, JPEG2000, MPEG-1, MPEG-2, MPEG-4, H.261, H.263, H.26L
and other video coding methods
- Timelines and developments
- Feature and application comparisons
- Technology overviews
What AVC/H.264 is and is not
Comparison of AVC/H.264 and prior art
Profiles for applications addressed by AVC
Related transport, real-time communications, and file format protocols
Status
Detailed Technologies of AVC/H.264
Technical Overview
Architectural features: video layer and network adaptation layer
What is standardized, what is not: value-added opportunities
Encoding and decoding requirements, specifications, key features, complexity/performance
analyses, design requirements and techniques, tradeoffs and issues and advantages
in different application scenarios of AVC/H.264 tools including
Picture coding types: I, P, B, SI, SP
New transform definitions and techniques for intra and residual coding - based
on 4x4
New quantization and deblocking filter
Intra spatial prediction
12 noon - 1:00 p.m.
Hosted networking luncheon
1:00 p.m. - 4:30 p.m.
Continuation of Detailed Technologies of AVC/H.264
Enhanced temporal prediction
Mode selections
Motion vector accuracies (1/4 pel)
Multiple reference pictures
Various block sizes
Advanced entropy coding
Universal variable length coding (UVLC)
Context adaptive variable length coding (CAVLC)
Context-based adaptive binary arithmetic codes (CABAC)
Coding of interlaced material
Error resilience
Other AVC/H.264 technologies
Encoder and decoder architecture
Syntax and Semantics
Syntax and semantics for each layer
Hypothetical Reference Decoder (HRD)
Compliance
Application profiles and product
enablers
Profiles and levels
- Baseline, Main, Extended
and, for FRExt,
- High, High 10, High 4:2:2, High 4:4:4
for classes of applications including
High-definition DVD
Digital Television
Broadcast
Streaming
Wireless
Real-time communications and conversational
Product enablers: Transport of AVC on MPEG2 transport
and over IP and storage in .mp4 file format
Analyses and Strategies for
AVC
Applications requirements
Comparisons of technologies and use in applications - specifically for MPEG-2
Main Profile, MPEG-4 Simple and Advanced Simple Profiles and H.263 for appropriate
application scenarios
Summaries of c omplexity analysis and design tradeoffs and implications
Feature-performance analyses and tradeoffs
Coding performance-quality tradeoffs and analyses
Trends and implementations
Current and future benefits, threats and timing of applications and markets
for products and services
Current licensing issues
Conclusions and
Summary
October 1, 2008 in Sunnyvale, CA
8:00 a.m. - 8:30 a.m. Registration & refreshments
8:30 a.m. - 4:30 p.m. Seminar presentation
Registration
includes detailed seminar reference manual of over 160pages, hosted
networking lunches and breaks. Register today!
Registration package and fees
Registration form
To schedule your on-site seminar - call
858-459-8058
seminars@knk-mpeg.com